Automating Lead Refresh with a Conversational AI Voice Agent for an Automobile OEM
We helped a leading automobile manufacturer replace a manual, error-prone lead refreshing process with a multilingual Hinglish (Hindi-English) voice agent that speaks the way customers do - naturally and conversationally.
The Challenge
The Automobile OEM relied on a call center team to manually refresh and qualify leads. This process was slow, inconsistent, and difficult to scale, which limited conversion rates and created gaps in data quality:
Operational Bottlenecks
- Manual lead refreshing with human agents constrained throughput and made it hard to scale campaigns efficiently
- Inconsistent calling quality and scripting reduced the effectiveness of outreach across regions and languages
Data & Experience Gaps
- Fragmented and incomplete feedback made it hard for marketing and sales teams to prioritize high-intent leads
- Customers often preferred code-mixed Hindi-English conversations, which traditional IVR flows and scripts struggled to support
Our Solution
We built a conversational Hinglish voice agent that understands and responds in natural, code-mixed Hindi-English, mirroring how real customers speak. The end-to-end solution automates thousands of calls, handles multiple scenarios, and captures structured, high-quality feedback.
Conversational Voice Agent
- Hinglish (Hindi-English) voice flows that support natural, code-mixed speech patterns instead of rigid IVR menus
- Real-time speech recognition and TTS (Text-to-Speech) tuned for Indian accents and local slangs
- Dynamic dialogue management to handle clarifications, repetitions, and branching based on user intent
Data-First Lead Refreshing
- Structured capture of customer feedback, intent, and preferences for downstream analytics
- Automatic validation and enrichment of lead records to improve CRM data quality
- Seamless integration with existing lead management workflows so sales teams can act on the freshest, most accurate data
Business Impact
By shifting from manual outreach to a multilingual, always-available voice agent, the Automobile OEM significantly improved both conversion performance and the quality of insights captured from leads.
- 28% boost in lead conversion ratesLead refreshing became faster and more consistent, surfacing qualified, high-intent leads back to sales teams.
- Enriched and validated feedback dataEach interaction produced structured, reliable data that could be fed into reporting and optimization loops.
- Natural code-mixed Hindi-English conversationsCustomers interacted in the language and style they were most comfortable with, improving engagement and completion rates.